This was a piece I did for web research based journalism for my course.
None of the first four pages brings up its website- instead all of the results are either news stories about the restructure, or references to the 26 letters in the English language.
But ironically, the company is the top result on other popular search engines Yahoo, Bing and Duckduckgo.
The US multinational announced the restructure on Monday 10 August. Making Alphabet the umbrella company, with Google as a subsidiary.
Google will encompass all of the company’s web-based ventures including Google, YouTube, Google Maps, Android and Chrome.
The more experimental parts of the business, such as the driverless car, will be separated out into other ventures such as Google X and Calico, with all of them being linked under Alphabet.
Google do not own the domain name alphabet.com, this belongs to BMW and is a fleet car services company.
In a statement on their website, Anna Ranger for BMW has said: “The website www.alphabet.com is owned by BMW Group, Alphabet's parent company. The possibility of any trademark infringement is currently under review.” So instead the new company have opted for abc.xyz. So far the site simply contains the press release from Larry Page and a surprise ‘Easter egg’ if you click on a certain full stop.
The Twitter handle @alphabet is also taken. Twitter user Chris Andrikanich has been inundated with speculation about whether his handle is coveted by Google. His tweet on Monday 10 August reads: "Well that was an interesting end to a Monday". Speculation has been rife on the Twittersphere with many wondering if Chris is planning a luxury holiday or has other plans for the riches he may receive in return for his handle.
So, why has the company that controls the world’s biggest search engine opted for such a low level of web visibility? Maybe Alphabet are confident that the brands that come under the holding company’s portfolio can stand out on their own, if so Alphabet itself will require little marketing and does not need the page rankings.
None of the first four pages brings up its website- instead all of the results are either news stories about the restructure, or references to the 26 letters in the English language.
But ironically, the company is the top result on other popular search engines Yahoo, Bing and Duckduckgo.
The US multinational announced the restructure on Monday 10 August. Making Alphabet the umbrella company, with Google as a subsidiary.
Google will encompass all of the company’s web-based ventures including Google, YouTube, Google Maps, Android and Chrome.
The more experimental parts of the business, such as the driverless car, will be separated out into other ventures such as Google X and Calico, with all of them being linked under Alphabet.
Google do not own the domain name alphabet.com, this belongs to BMW and is a fleet car services company.
In a statement on their website, Anna Ranger for BMW has said: “The website www.alphabet.com is owned by BMW Group, Alphabet's parent company. The possibility of any trademark infringement is currently under review.” So instead the new company have opted for abc.xyz. So far the site simply contains the press release from Larry Page and a surprise ‘Easter egg’ if you click on a certain full stop.
The Twitter handle @alphabet is also taken. Twitter user Chris Andrikanich has been inundated with speculation about whether his handle is coveted by Google. His tweet on Monday 10 August reads: "Well that was an interesting end to a Monday". Speculation has been rife on the Twittersphere with many wondering if Chris is planning a luxury holiday or has other plans for the riches he may receive in return for his handle.
So, why has the company that controls the world’s biggest search engine opted for such a low level of web visibility? Maybe Alphabet are confident that the brands that come under the holding company’s portfolio can stand out on their own, if so Alphabet itself will require little marketing and does not need the page rankings.